One standout on this year’s list is My Better Batch, a woman-owned cookie mix brand that’s redefining home baking. With clean, simple ingredients and easy-to-use mixes, it’s the perfect blend of convenience and quality - especially for busy moms or anyone craving fresh-baked cookies without the fuss. Brands like My Better Batch remind us that innovation and heart often go hand-in-hand, especially when women are leading the way.

My Better Batch was honored to be featured in Snack Food & Wholesale Bakery’s roundup of women-owned brands transforming the food industry. In a special Women’s History Month profile, founder Lindsay Hancock shares her journey from The Fresh Market to KIND Snacks—and how a craving for better, hassle-free baking inspired the launch of My Better Batch.

The article dives into how our clean, premium cookie mixes are reshaping the baking aisle, plus what it means to be part of a growing wave of women-led innovation in food.

My Better Batch was recently featured on Positively Charlotte! Founder Lindsay Hancock joined the segment to show just how easy it is to whip up warm, homemade-style cookies using the signature mixes. Lindsay also shared the story behind My Better Batch and how her mission to make baking simpler and more joyful is resonating with busy families everywhere.

Lindsay Hancock has always had a passion for baking and a deep appreciation for the perfect cookie—soft on the inside, crisp on the outside, and full of rich flavor. But as a busy working mom of two, time in the kitchen wasn’t always an option. That's what inspired her to launch My Better Batch.

Discover why My Better Batch is making waves and bringing bold new gourmet cookies to the dessert market that can be made in as little as 15 minutes!

Lindsay Hancock, a former KIND Snacks executive and single mom, founded My Better Batch to address the need for convenient, clean-label baking options. Driven by her own struggle to balance career demands with family time, she created premium cookie mixes that deliver homemade taste in three simple steps.

In a Startup CPG Podcast episode, Grace Kennedy interviews Lindsay Hancock of My Better Batch, detailing her journey from corporate CPG to launching premium cookie mixes. Lindsay shares her experience navigating co-manufacturers, scaling, and standing out in a competitive market with clean-ingredient, homemade-tasting products. She also discusses the challenges of retail category reviews and the importance of leveraging differentiators like non-GMO and woman-owned status.

My Better Batch, a newly launched women-owned baking brand, announces expansion into Sprouts Farmers Market locations nationwide. Each cookie mix is made with all non-GMO ingredients and require only butter and an egg to prepare. The lineup includes four flavors: double chocolate chip, chocolate chunk, celebration, and classic sugar.

Discover how indie brands like My Better Batch are navigating record-high cocoa prices. By working closely with co-manufacturers and suppliers, My Better Batch makes informed decisions on production efficiency and cost drivers. While rising costs remain a challenge, founder Lindsay Hancock believes these partnerships help position the brand for sustainable growth and long-term success.

Say hello to your new go-to baking shortcut: My Better Batch cookie mixes have landed on grocery store shelves, and they’re making from-scratch flavor easier than ever.
Last fall saw My Better Batch, Greensboro, N.C., introduce four premium, "mom-made" boxed cookie mixes that deliver a "great-tasting, no-compromise shortcut that truly tastes homemade."

My Better Batch was selected as a client brand for the 2024 X-Culture Project—a global business collaboration involving over 1,100 student teams from 135 universities across 32 countries.

One standout team included LeeAnn Harsha, a senior marketing major at Youngstown State University, who worked on an international team developing strategies for My Better Batch. Their group was named one of the Top 14 Teams worldwide, earning recognition for excellence in cross-cultural collaboration and innovation.

We're honored to have been part of this impactful experience and grateful for the creative insights students brought to the table.

Next time you're cruising the baking aisle, keep your eyes peeled - My Better Batch cookie mixes have officially hit grocery store shelves! With four crave-worthy flavors - Chocolate Chunk, Celebration, Classic Sugar, and Double Chocolate Chip - these mixes are made with clean, simple, non-GMO ingredients and zero junk. Just add butter and an egg, and you'll have warm, gooey cookies in no time. It’s the easiest way to bake like a pro, even on your busiest day.