My Better Batch in the Press

September 2026

The Kitchn put My Better Batch's Try Them All variety pack to the test, and reviewer Micki Wagner walked away raving: “I can't believe how good they are!” Her favorite was the Chocolate Chunk, with its rich brown sugar dough and gooey pools of chocolate reminding her of a cherished family recipe, while the Double Chocolate Chip won her over with its fudgy texture. The kosher, Non-GMO Project Verified mixes are available at major retailers including Kroger and Costco.

September 2026

In this Retail TouchPoints podcast episode, founder Lindsay Hancock breaks down how My Better Batch grew from about 75 stores to more than 3,500 retail locations in a single year. Drawing on lessons from building and selling her previous brand, Creative Snacks, to KIND, Lindsay shares how distinctive packaging, strong shelf presence, and persistent retailer relationships have fueled the brand's rapid expansion in the baking aisle.

February 2026

Lindsay Hancock, founder of My Better Batch, returns to Startup CPG for a new episode of its Founder Feature series.

January 2026

The High Point Enterprise profiles Lindsay Hancock’s journey from a 120-flight-a-year corporate career to founding My Better Batch, now stocked at Sprouts Farmers Market, Target, Costco, Lowes Foods, and The Fresh Market. Since shipping its first online order in April 2023, the company has grown from about 900 points of distribution to more than 8,000. “I felt like offering a shortcut that allows people to still have the great homemade taste of a scratch-baked cookie is really important,” Hancock said.

December 2025

My Better Batch was recently featured on Positively Charlotte! Founder Lindsay Hancock joined the segment to show just how easy it is to whip up warm, homemade-style cookies using the signature mixes. Lindsay also shared the story behind My Better Batch and how her mission to make baking simpler and more joyful is resonating with busy families everywhere.

November 2025

On the Tiny Transitions podcast, host Courtney Zentz talks with Lindsay Hancock, founder and CEO of My Better Batch, about building a premium cookie mix that only needs butter and an egg. Lindsay shares how six months of blind taste-testing against the big brands shaped the recipe, and how the company has grown from its first shipment in April 2024 to roughly 200 Target stores today, with plans to expand to all 1,900 locations for seasonal flavors.

November 21, 2025

The Greensboro News & Record visited Lindsay Hancock’s Kernersville home to see how she bakes and photographs My Better Batch’s cookie mixes, now available at Target, Amazon, and The Fresh Market, including two new limited-edition holiday flavors. “I know we have a great tasting product,” Hancock said. “The hard part is getting people to pick it up.”

November 11, 2025

“The founder of My Better Batch still runs her rapidly growing cookie mix company as a one-person operation, relying on a co-manufacturer and consultants to help scale while she focuses on competing against legacy brands with a product families can feel good about.”

October 7, 2025

Discover how My Better Batch, founded by Lindsay Hancock, is turning the cookie-mix aisle upside down with premium, non-GMO ingredients and a finish that “tastes better than homemade” - all while landing major retail partnerships and accelerating growth.

June 2025

In this episode of Elevate Your Brand, host Laurel Mintz sits down with Lindsay Hancock, founder of My Better Batch, to talk about building a clean-ingredient cookie mix brand from the ground up. A former KIND Snacks executive, Lindsay draws on over a decade of experience in the better-for-you food space to share how she's grown My Better Batch into a premium, better-than-homemade shortcut for busy home bakers.

June 24, 2025

Discover the sweet success story of My Better Batch! This innovative, women-owned brand is transforming home baking with its premium cookie mixes, making it effortlessly simple to create homemade-tasting cookies. Founded by the inspiring Lindsay Hancock, My Better Batch uses only clean, non-GMO ingredients, proving that convenience doesn't mean compromising on quality or flavor.

May 9, 2025

My Better Batch was once again featured on Positively Charlotte! Lindsay Hancock a mom and the entrepreneur behind My Better Batch - a premium cookie mix brand that simplifies gourmet baking - shares a creative way to surprise mom with her 'favorite candy remix recipes!

April 2025

My Better Batch was honored to be featured in Snack Food & Wholesale Bakery’s roundup of women-owned brands transforming the food industry. In a special Women’s History Month profile, founder Lindsay Hancock shares her journey from The Fresh Market to KIND Snacks—and how a craving for better, hassle-free baking inspired the launch of My Better Batch.

The article dives into how our clean, premium cookie mixes are reshaping the baking aisle, plus what it means to be part of a growing wave of women-led innovation in food.

March 28, 2025

Lindsay Hancock, a former KIND Snacks executive and single mom, founded My Better Batch to address the need for convenient, clean-label baking options. Driven by her own struggle to balance career demands with family time, she created premium cookie mixes that deliver homemade taste in three simple steps.

March 27, 2025

Lindsay Hancock has always had a passion for baking and a deep appreciation for the perfect cookie—soft on the inside, crisp on the outside, and full of rich flavor. But as a busy working mom of two, time in the kitchen wasn’t always an option. That's what inspired her to launch My Better Batch.

March 2025

Discover how indie brands like My Better Batch are navigating record-high cocoa prices. By working closely with co-manufacturers and suppliers, My Better Batch makes informed decisions on production efficiency and cost drivers. While rising costs remain a challenge, founder Lindsay Hancock believes these partnerships help position the brand for sustainable growth and long-term success.

March 10, 2025

Discover why My Better Batch is making waves and bringing bold new gourmet cookies to the dessert market that can be made in as little as 15 minutes!

February 2025

Say hello to your new go-to baking shortcut: My Better Batch cookie mixes have landed on grocery store shelves, and they’re making from-scratch flavor easier than ever.
Last fall saw My Better Batch, Greensboro, N.C., introduce four premium, "mom-made" boxed cookie mixes that deliver a "great-tasting, no-compromise shortcut that truly tastes homemade."

January 2025

My Better Batch was selected as a client brand for the 2024 X-Culture Project—a global business collaboration involving over 1,100 student teams from 135 universities across 32 countries.

One standout team included LeeAnn Harsha, a senior marketing major at Youngstown State University, who worked on an international team developing strategies for My Better Batch. Their group was named one of the Top 14 Teams worldwide, earning recognition for excellence in cross-cultural collaboration and innovation.

We're honored to have been part of this impactful experience and grateful for the creative insights students brought to the table.

December 2024

My Better Batch, a newly launched women-owned baking brand, announces expansion into Sprouts Farmers Market locations nationwide. Each cookie mix is made with all non-GMO ingredients and require only butter and an egg to prepare. The lineup includes four flavors: double chocolate chip, chocolate chunk, celebration, and classic sugar.

December 2, 2024

In a Startup CPG Podcast episode, Grace Kennedy interviews Lindsay Hancock of My Better Batch, detailing her journey from corporate CPG to launching premium cookie mixes. Lindsay shares her experience navigating co-manufacturers, scaling, and standing out in a competitive market with clean-ingredient, homemade-tasting products. She also discusses the challenges of retail category reviews and the importance of leveraging differentiators like non-GMO and woman-owned status.

December 2024

On Foodbevy's Startup to Scale podcast, founder Lindsay Hancock talks about building My Better Batch from the ground up — from sourcing premium, clean ingredients to landing retail partnerships with Sprouts Farmers Market. A former KIND Snacks executive, Lindsay shares how she's translating corporate CPG experience into a better-for-you baking brand that makes homemade taste possible in just a few simple steps.